Tips for Selecting Restaurant Uniforms
When you are preparing to open a new restaurant, everything from menu planning to budgeting, may seem more important than choosing your waitstaff uniforms. Designing your menus and decorating your space is, at least, more fun! But your server’s uniforms will make a lasting first impression, for good or ill – and you certainly want good! Moreover, careful branding on your uniforms can reinforce brand loyalty. If your waitstaff is comfortable, they will be able to focus more fully on customers. Read these tips for help making this important decision.
A Little Soul-Searching Goes a Long Way
Formal and casual restaurants have different uniform requirements. Casual restaurant server uniforms must stand out to help customers quickly identify who to go to for ordering and service, especially in crowded dining areas. A strongly branded uniform will also create an impression of cooperation among your servers as they move about the restaurant. In addition to brand, you should consider what image you want your uniforms to convey: edgy? comfortable? urban? retro? traditional? etc. Choose uniforms that reinforce the atmosphere and the brand you are busy building.
Upscale or formal restaurants want their customers to feel like they are going to get special attention from their servers. Formal restaurant server uniforms should convey that sense of extra polish. Ties and vests add a formal touch. Aprons or smocks are practical and fashionable. A formal restaurant will emphasize atmosphere over identity, and branding, while important, is usually more subtle. Design uniforms that enhance the mood and reflect the unique dining experience your restaurant has to offer.
Be Practical!
You would probably not wear long sleeves and a jacket if you were planning to work outside in the summer, so don’t ask your waitstaff to, either! Keeping your servers comfortable keeps them focused on your customers. You must choose uniforms that meet the needs of your specific dining environment. Cotton and other cool fabrics are good choices for servers who work in warm conditions or who move around frequently. Not only will staying cool prevent unsightly sweat stains and grumpy attitudes, but it can save you on cooling costs as well. Conversely, consider uniform options that include jackets and sweaters if your staff will ever want to add extra layers to stay warm. Mismatched coats or pullovers won’t create the impression you want! Fabrics for all uniforms should be durable and able to handle multiple washings. Wrinkle free and treated fabrics can improve durability and provide the most value for your investment.
Choose Your Provider
The next step is to research your apparel provider. With your list of basic uniform requirements in hand, a good provider will help you finalize your server uniform designs. They should have many styles and options to choose from. You will want to ask about the difference between buying and leasing, and decide which path is better for your business. There are many modern tools available for managing inventory. Your provider should be able to offer you a range of e-commerce solutions, from on-demand shipping to a personalized company store. If they seem unwilling to work with you on a solution that fits your needs, keep looking. With the perfect waitstaff uniforms designed, and a quality apparel provider handling inventory, you can get back to doing what you love – making your customers happy!
Branded Uniforms offers top quality standard and custom server uniforms for restaurants and service businesses. Experienced designers will work with you to create restaurant uniforms that reflect your brand’s standards.
April 5, 2011 | Posted by Stephanie R. Placer
Categories:
Tags:
Recent Comments